Client WORK
Creating a differentiated and approachable brand in the crowded market of estate agency
Edmund Cude was a single office estate agency, owned by Edmund Cude & Booth Ltd. The business expanded through the owners buying other estate agencies. They managed them through a centralised head office but under multiple brands.
Once they had grown to a significant size, they were looking to bring all their offices under a single brand to help drive organic growth of the business.
Our challenge was to create a new brand for the company which would exist across all offices. With this the ambition was to build a new proposition for the brand which clearly differentiated it in the market and provided a different level of service to other estate agencies.
The company wanted to create a totally unique identity which better represented its’ unique position and ability to offer added-value services to clients, unlike any other estate agency.
Through detailed research on the market and across the company, we used this insight to build the concept of a completely new brand.
New messaging and a new visual identity were created, forming Portico; a completely new name and a new proposition for the world of estate agency, adding value to the customer in ways never done before. Robin Powell worked in collaboration with Fiona on the visual identity of the brand and created all assets for marketing.
Working with the founders Portico continued to expand with new marketing assets and activations to promote brand awareness and drive successful organic growth, led by Fiona as Marketing Director.
OUR WORK
CLIENT TESTIMONIALS
