CLIENT WORK
CREATING A NEW PROPOSITION FOR MUSIC IN THE HEALTHCARE SPACE
Cutting Edge Group, a highly successful and established music company, had recently purchased a label within the “mood music” space.
This had inspired Freddie Moross to build a new business based on music created for health and wellbeing. He was looking for marketing support to help him launch the proposition.
The team wanted to create a specific brand to define this part of the business, with clear messaging and branding to support the new proposition.
Several brands already existed across the business but without recent review or use. The team wanted a clear brand strategy to support the launch of this new business area.
Fiona initially worked with the team to gain valuable insight into the company which included interviews with key stakeholders, a brand workshop with the wider team and research into the market. Through this work the key messages for the brand were created and insights to inform a new visual identity. Fiona worked with the team to create a clear brand strategy for the launch of the new business.
A new identity was created for Myndstream including new website and digital assets through working in collaboration with Robin Powell at INFO Studio. Our other Partners were brought into the project to work with us on the new website, new social media marketing, SEO and paid digital optimisation.
OUR WORK
CLIENT TESTIMONIALS
